The global online lottery market is highly fragmented, with a large number of international and regional players. This fact has further intensified competition in the global market. The industry is dominated by developed nations, with a smaller presence in developing countries. Leading vendors are pursuing new business models and diversifying their portfolios to remain competitive. In addition, they are developing innovative products and services that help them capture a bigger share of the global online lottery market.
The rapid digitalisation of society is expected to propel the market growth of the global online lottery industry. According to the latest estimates, nearly half of the world’s population had internet access in 2017, up from 41.7% in 2015. The growth of mobile phone ownership is another contributing factor. About eight in 10 people in developing countries own mobile phones. This number is expected to rise steadily in the coming years.
The Illinois lottery launched its online lottery pilot program in March 2012, and was the first US state to introduce lottery online. By December of the same year, it added online sales of Powerball lottery tickets. In the meantime, the lottery website expanded to include Instant Games and Daily Lottery Games. It also allows players to purchase Powerball and Mega Millions lottery tickets.
The popularity of online lottery sites is largely due to their accessibility and flexibility. Online lottery websites offer the same options as brick-and-mortar retailers. Currently, eight states have passed regulations regulating the online lottery ticket industry. However, Kentucky has yet to follow suit. It is currently reviewing its own regulations for lottery sites.
Regardless of where you play your lottery, be sure to choose a legitimate lottery site. Legitimate lottery websites are regulated by a state gaming authority and are safe and secure. Legitimate lottery sites are not out to make a quick buck by selling lottery tickets, and they are also committed to providing a good experience for their players.
Before you can play the lottery, you need to make sure that you live in a state where the lottery tickets are available online. The lottery websites use geolocation software to ensure that you live in the state where the lottery is being held. Also, you must register as a member on the lottery website to make the transactions more convenient. Once you have registered, the lottery providers will verify your identity and record prize winners.
While the history of the online lottery in the United States is relatively young, it is a growing industry. Currently, only seven states offer online lottery play. As federal legislation is still being finalized, states will make their own decisions regarding online lottery services. In the meantime, many lottery fans may be wondering whether they can buy tickets online.
A number of online lottery sites offer their services on mobile devices and desktop computers. Some even offer instant-win games for players to purchase. Some of them offer MegaMillions and Powerball tickets. The games are also available through online retail outlets. These websites are regulated by state law, but you should always make sure to purchase the ticket from a regulated website within your state’s borders.